About us
A Little Welcome From Susan
Welcome to Amelia & Rose Melbourne, and thank you so much for being here. My name is Susan Carter, and I started Amelia & Rose Melbourne because I wanted to create a simple and welcoming place where women could find clothing they genuinely enjoy wearing.
I have always believed that getting dressed should feel easy, comfortable and still make you feel good about yourself. That is why I wanted to create a store especially for women who appreciate feminine, wearable fashion without everything feeling too young, too complicated or too trendy.
At Amelia & Rose Melbourne, I carefully look for pieces that feel comfortable, flattering and easy to wear in everyday life. My hope is simply that when you visit the store, you find something that feels right for you.
Why I Created Amelia & Rose Melbourne
Amelia & Rose Melbourne was created with real women and real everyday life in mind. I wanted a store where women in their 40s, 50s, 60s and beyond could find pieces that feel feminine, comfortable and easy to style.
I know how frustrating it can be when fashion feels either too young or simply does not feel practical anymore. That is why I look for clothing that can work for many different moments, whether you are meeting a friend for lunch, spending the day with family, going out for dinner or simply enjoying a relaxed day at home.
For me, good style does not need to be complicated. It is about finding pieces that make you feel comfortable, put together and confident when you wear them.
A Store Built Around You
What matters most to me is creating a store where women feel comfortable shopping and know they can always reach out when they need help.
I want Amelia & Rose Melbourne to feel personal. From choosing the collections to answering customer questions and helping with an order, I want every part of the experience to feel clear, friendly and straightforward.
There is still so much I would love to share with you as Amelia & Rose Melbourne continues to grow. I am grateful for every woman who visits the store, places an order or simply takes the time to look through our collections.
Thank you for being here and for supporting Amelia & Rose Melbourne. I hope you find something that makes you feel comfortable, confident and beautifully yourself.
With love,
Susan Carter
Founder of Amelia & Rose Melbourne